Latino Mix 105.7 played Neyo's "Hot In Herre" for three days straight back in March of 2014.
It caught media attention and increased the popularity of the station. It also left many questioning this choice of music.
Supposedly the station wanted to copy the movie Life is Beautiful, where this exact scenario plays out, and so achieve a marketing stunt.
I for one believe this particular move was a tactic for repositioning - the station wanted to change its identity, to get rid of the current following and build up from the ground once again, in the hopes of better ratings/rank.
It's interesting that this particular tactic was used. The same way a repeated song would become noise to the victim during torture, losing its meaning and causing the victim to lose sense, so does the repetition of a song wipe away the message/identity of the station playing it.
It caught media attention and increased the popularity of the station. It also left many questioning this choice of music.
Supposedly the station wanted to copy the movie Life is Beautiful, where this exact scenario plays out, and so achieve a marketing stunt.
I for one believe this particular move was a tactic for repositioning - the station wanted to change its identity, to get rid of the current following and build up from the ground once again, in the hopes of better ratings/rank.
It's interesting that this particular tactic was used. The same way a repeated song would become noise to the victim during torture, losing its meaning and causing the victim to lose sense, so does the repetition of a song wipe away the message/identity of the station playing it.
Here are the song and one of the articles announcing this:
Article:
http://www.motherjones.com/mixed-media/2014/03/nelly-hot-herre-san-francisco-radio-station-latino-mix-1057-plays-nonstop
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